Founder

Jeff Cao
- Founder and Chairman
- Former leadership roles at Sunyard Technology Co., Ltd, including Supervisor, Director and General Manager.
- Over 10 years of experience in the financial IT industry.
- Initiator of Hangzhou Xihu District E-commerce Industry Association.
- Director of the China Cycling Association.
- Expert in cross-border marketing and brand operations.

Fay Jin
- Founder and CEO
- Previously worked in the Zhejiang Development and Reform Commission Law Department.
- Award winner of the National Development and Reform Commission’s “Credit Zhejiang” and “Urbanization” projects.
- Alibaba special diamond lecturer
- Alibaba Got Talent Zhejiang Final runner-up and Best Popularity Award
Mission
Lmdsport's mission is to "create value for customers and well-being for employees." We aim to become an "excellent multinational sports industry and trade group company."
Vision (CEO Aphorism)
Cultivate a number of international brands, develop promising youths, and establish century-old renowned enterprises.
Values
Suntory (customers, companies, employees)
Altruism (promoting innovation and efficiency)
Insistence